Nine modules. Summaries are public; lesson content is available to enrolled students.
Module 1
Understanding Facebook Answers
How the pages are structured, how they appear in Google, and where evidence ends and hypothesis begins.
Takeaway: Classify what you see as observed, verified, hypothesis or recommendation.
Included: Facebook Answers Foundations Worksheet
Module 2
Discovering Opportunities
Use Google's site: operator, search intent and a priority score to find topics worth your effort.
Takeaway: A personalized opportunity map of existing and predicted topics.
Included: Search Query Builder & Opportunity Map
Module 3
Source Research and Competitive Intelligence
Capture evidence, examine posts and comments, and score information quality.
Takeaway: A source research and content gap brief.
Included: Better Answer Scorecard & Prompt Library
Module 4
Search Intent and Research Hypotheses
Freshness, engagement, relevance, originality and attribution, framed as testable questions.
Takeaway: An initial research hypothesis plan.
Included: Hypothesis Register
Module 5
Creating Better Answers
Open with the answer, add information gain, and prepare content that is useful without a click.
Takeaway: A publication-ready content brief.
Included: Content Brief Builder & Quality Checklist
Module 6
Answer-First Conversations
Find real questions and write helpful, transparent comments, as a company where appropriate.
Takeaway: A conversation participation plan.
Included: Company-First Commenting Guide & Opportunity Tracker
Module 7
Engagement, Attribution, and Next Steps
Make useful content recognizable and give readers a sensible next step.
Takeaway: A brand attribution and next-step plan.
Included: Destination Readiness Checklist
Module 8
Monitoring Facebook Answers and Google Visibility
Separate inclusion from prominence, snippets from rankings, and record dated baselines.
Takeaway: A visibility monitoring workbook.
Included: Visibility Observation Log
Module 9
Running the Complete Answer-First System
Combine everything into one research project with comparisons and honest interpretation.
Takeaway: A complete implementation plan.
Included: Experiment Planner & Implementation Roadmap